Creating Systems to Support an Interior Design Business

The Backdrop ​

Abby, the interior designer behind A. Ruth Interiors (and also my sister), had a thriving creative business and a toddler at home—both needing time, focus, and care. She was offering beautiful design work, both in person and digitally, but her systems were pieced together manually. Every client project required a new workflow, information lived in multiple different apps, and the mental load of running her business was constantly competing with the rest of her life.

We worked together to build a digital foundation that matched her pace and priorities. The result was a streamlined client experience, calmer day-to-day operations, and more space to breathe. This project didn't just support her growth—it was one of the first moments I realized how deeply meaningful this work could be.

What We Built ​

We created a digital system that mirrored Abby's existing design process, bringing key tools together to build a strong software foundation for her business.

This included:

• A Notion-based dashboard that acted as a home base for every project
• Embedded tools for client onboarding and photo sharing
• Calendar integrations to reduce the mental load of scheduling
• Client-facing communications that felt cohesive, calming, and clear

We also refined how Squarespace, Notion, and Google Calendar worked together behind the scenes, so fewer things had to be done twice, and everything had a place.

Why It Mattered ​

This wasn't about scaling faster or doing more. It was about making business and life fit together better.

• New clients got onboarding forms and scheduling links right away no matter what else was going on when they booked.
• Everything from Pinterest board inspiration to before photos of the space is easily accessible and organized in Notion.
• Having the admin work of scheduling and onboarding already handled meant Abby could focus on designing in the time she carved out for work.

What This Means for Your Business ​

If you're running a creative business on intuition, passion, and post-its...

Or your clients love the work you do, but you hate how scattered your process feels...

There is a better way. We can build software systems that feel like you, including automations so you don't need to do every step yourself.